(This is a must read if thinking about joining)
Most businesses fail for a variety of reasons, non more critical than getting in at the wrong time in the company's life cycle. There has been a lot of research into network marketing and ill share a quick overview on what to look for before joining ANY company, not just It Works! Global.
Network Marketing, Multi-Level Marketing (MLM), or to some the "Pyramid Scheme" is being taught at more than 200 colleges including Harvard Business School. After extensive research into the network marketing there are 3 very important factors that a network marketing company must have in order to make it a desirable opportunity:
1. The company must be at least 18 months old. 90% of all network marketing companies that fail, do so in the first 18 months of operation. Lack of adequate financing and inexperienced senior management are two of the more common pitfalls of start up companies so be sure to find out what you can about the MLM's funding and management. (It Works is DEBT FREE)
2. The company must have a product that is both unique and highly consumable. Meaning it must be an exclusive product that can be purchased only from your distributors with repeated sales thereby guaranteeing customer loyalty versus a one-time sale and having to locate NEW customers constantly. (Our wrap is one-of-a-kind. Makeup, handbags, candles, jewelry, nail stickers, etc. can all be purchased at Target/Walmart... is that who you want your competition to be??)
3. It needs to be a "ground floor" opportunity. Harvard Business School suggests that in order for the opportunity to qualify as a ground floor type, the number of existing distributorships should be less than 1/2 of 1% in the country where this network company exists. In the U.S., this figure is equal to 1.5 million people. Harvard Business School also stated that if there were less than 500,000 people involved, you would be on the cutting edge of a great opportunity. If the company has less than 100,000 distributors, Harvard Business School considers it to be a once in a lifetime opportunity. (It Works on average pays out 70,000 checks, many of those check are being paid out on my team to individuals that aren't even working anymore!! So it is much lower than that!)
THE MOMENTUM PHASE is when the company experiences phenomenal growth.
Both retail and distributorships EXPLODE in terms of expanding growth. It is during this period that the company virtually sweeps the nation. When company's sales reach about 50 million annually (4.2 mill a month), they reach what is called "critical mass" (sales go vertical right off the graph).
Let's assume you have an organization which is producing an override bonus check to you of $1,000 per month. When the company reached critical mass, distributors almost automatically experience a ten-fold increase in earnings. In other words, $1,000 per month becomes $10,000 per month. This is the reason for getting involved on the ground floor, so you will experience the benefits of explosive growth.
(It Works growth is continuing to explode and will reach this point in the next couple years.... where will you be??)
Would you say that THIS is the opportunity of a lifetime?? NOW is the time!
Rise and Grind!
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